Community Website featuring an online store and information for common users and clients alike.
The instutional part of the site are developed over Joomla! with extensive customization to graphic design and extensions. The online store is a customized oscommerce.
Part of the challenge was integrating this two systems to work as one. Both systems share the same user profiles and account management system so the user has to login only once to have access to the whole site. Neither Joomla! nor oscommerce were great managing detailed user permissions so we had to work quite a bit on that to allow for several user profiles. This way, regular users could be rewarded with access to special tools and sections within the site. Registered users can send SMS to one another, leave comments on articles, participate in forum boards and, in addition, buy electronic products.
Combining automatic and manual SEO tools, plus some contents analysis and rewriting, the site's positioning was gradually improved, until in only four months this was one the top ten electronic stores in Spain.