Custom Wordpress theme for mortgage broker

Custom Wordpress theme for mortgage broker Description

Nations Home Loans is mortgage broker that help clients through out the entire loan process.

Web Design

The client reach out us asking for help with his old web design because he was losing conversion every day. We have defined key features to be highlighted and then we worked with our designer to improve current website. We have designed and integrated good hero banners on homepage and highlighted contact forms to increase conversion.

Development

We have used a Wordpress theme and implemented several improvements and customizations based on the new web design. We have also implemented widgets, adding a sidebar and improved Blog section. Most important pages are “Mortgage Rates” and “Request a quote” where we defined a new look and feel as well as developed a responsive behavior to improve mobile user experience.

All website forms have been implemented using GravityForm. Finally, we have updated content, images and optimized website based on latest SEO standards.

Landing page

We have developed a landing page to be used on digital advertising (Google AdWord). The page was implemented based on the template feature provided by Wordpress. We have developed a custom template under the theme and integrated a GravityForm where visitors that land to the page can fill out to contact and get rates quote. 

We integrated Google Reviews and Zillow reviews for this page in order to show client testimonials. 


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Serfe info(at)serfe.com https://www.serfe.com/images/serfe_logo_text.png https://www.serfe.com/images/serfe_logo_text.png MACIA 2472, S3016OCP, SANTO TOME, SANTA FE, ARGENTINA 1-305-5375397