Invent Like An Owner

Invent Like An Owner Description

Invent Like An Owner podcast, is a website where Dave Schappell, who worked at Amazon, shares interviews he conducted with different people who worked and helped build Amazon.com and part of Amazon Web Services (AWS).

On the site, users can listen to podcasts and consume the content that the client publishes every week. It also allows you to subscribe to the newsletter and channels where the interviews are published (Amazon Music, Spotify, Apple Podcast and Google Podcasts)

Initial phase

After receiving the client's idea, we set about defining the structure, pages and main sections of the site. The client requested a simple and clean (minimalist) design that goes with the theme of the idea. We opted to use Wordpress, which is a very simple and friendly content manager. In this phase we help the client to choose a theme and select the hosting to host the site. We also confirm the list of plugins to use.

Together with the client, we decided to acquire the Monochrome Pro theme build under the Genesis Framework, since this integrates very well with the new Wordpres's Gutenberg editor.

Development phase

We begin with the implementation of basic Wordpress and the installation of the chosen theme. In the first stage of development we complete the configuration of the theme, confirm with the client the color scheme to be used and create the structure of the site with the main pages. In order to cover all the needs, a child theme was created to add some customizations to the site that require changes in the code.

We chose WP Engine to host the site, so we deployed the development environment following the hosting recommended practices and configured GIT to take advantage of WPEngine's automatic deployment. The domain was also configured and additionally we configured CloudFlare to add an extra layer of security and improve the performance of the site.

To complete the development phase, the premium version of the Yoast plugin was configured to optimize SEO. A plugin was also installed to integrate Sendinblue, which allows you to subscribe to the newsletter.
Finally, Google Analytics was installed and the domain was registered in Google Search Console to allow the client to control the traffic of the site and check the status of the pages indexed by the search engine.

Online site: https://inventlikeanowner.com/


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Dec 2021 - Invent Like An Owner

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