CYSM

We have completed a Shopify project that involved integrating Yotpo for product reviews, InfusionSoft for advanced marketing forms, redesigning the website, tracking products and purchases, and optimizing the site for PageSpeed and SEO.

Development and maintenance

The project started with the integration of Shopify promotions and Yotpo, which allows customers to write and submit reviews for products they have purchased. We made sure to integrate the reviews in a way that was seamless and easy for clients to use. Additionally, we integrated InfusionSoft to allow for easy and efficient communication between the website and potential customers.

The next step in the project was to redesign the website completely. The client provided us with Adobe Photoshop designs, and we developed the theme and templates using Shopify's Liquid language. The redesign focused on improving the user experience and making it easier for customers to find what they were looking for. We also made sure that the website was fully responsive and optimized for mobile devices.

To ensure that the website was performing well, we integrated tracking for products and purchases. This involved using events in Google Analytics to track when a customer viewed a product, added it to their cart, and ultimately made a purchase. With this information, the client was able to make data-driven decisions to improve the website's performance.

Finally, we worked to optimize the site based on Google PageSpeed for ensuring a good SEO. We used a variety of tools and techniques to improve the site's loading speed, including optimizing images, minimizing code, and leveraging browser caching. We also made sure that the site was optimized for search engines, using best practices for on-page SEO.