45R USA
We had the privilege of working on an exciting project in 2021, creating a WordPress website with WooCommerce for our client. They specialize on selling signature garments, including shirts and t-shirts known for their use of premium materials like Suvin, Zimbabwe, and Khadi cotton. In this case, we focused on the USA online store, in coordination with New York and San Francisco stores. Our team implemented a wide range of tasks and optimizations to ensure a seamless and efficient e-commerce experience.
Development phase
Throughout the project, we focused on enhancing various aspects of the website. We created a comprehensive PO (Purchase Order) list page to streamline order management. Additionally, we performed a thorough clean-up of uninstalled plugins to optimize the website's performance and security. We developed functionality for creating and receiving purchase orders, including a discrepancy tab to address any order-related issues promptly.
Efficient inventory management was a crucial aspect of the project, and we successfully implemented store transfer functionality. This allowed our client to seamlessly move their products between different stores as needed. We also ensured that purchase orders and store transfers could be easily canceled and deleted, providing flexibility and control over the inventory management process.
To improve the user experience, we developed a mobile-friendly dropdown filter, enabling customers to navigate the website effortlessly on their mobile devices. The migration to GoDaddy hosting further enhanced the website's reliability and performance. We meticulously configured the simple sales tax settings to ensure accurate tax calculations for each transaction.
Performance and security
Image optimization played a vital role in improving loading times and visual appeal. By optimizing the images, we ensured that customers could enjoy a visually immersive experience while browsing the website. Seamless and secure payment processing was achieved by integrating PayPal as a trusted payment gateway. The integration of the new taxonomy system allowed for an improved color filtering experience, enabling customers to find their desired products more efficiently.
Our attention to detail extended to various areas, such as verifying the functionality of ACF (Advanced Custom Fields) for gender and style fields, addressing issues related to Yasuminate and Look book features, and adjusting the number of items displayed per page in product listings. We also implemented up-sell product recommendations to encourage additional purchases and created a dedicated Look Books page to showcase our client's signature garments.
Design refinements were made throughout the website, including the removal of bold text from the product footer composition. To improve the visual representation of product variations, we added pictures to customer emails. Seamless account access was provided through the implementation of customer login functionality, tailored to offer a limited set of options.
The website's performance and security were monitored closely, with the installation and configuration of Google Analytics to provide comprehensive insights into user behavior and website performance. We added a WishList count to the icon for easy tracking of saved items and swiftly addressed any post-launch issues through ongoing monitoring and quick fixes.
Lastly, we implemented a dedicated view for sold-out products, informing customers of stock availability, and made accessibility improvements using the One Click Accessibility plugin to ensure a user-friendly experience for all visitors, expanding website's audience and traffic. Our team worked closely with the client to finish ADA (Americans with Disabilities Act) compliance.
Ongoing maintenance
Throughout the project, we collaborated closely with our client to deliver a robust, user-friendly website that reflects their brand identity and provides a seamless online shopping experience. We are proud of the successful completion of this project and the positive impact it has had on our client's business. Ongoing updates were essential to keep the website secure and compatible, so we regularly updated plugins and the WordPress core.
