Yadav Jewelry
Revolutionizing Inventory Management and E-Commerce Experience for Yadav Jewelry
Introduction:
Yadav Jewelry, a trusted name in conflict-free diamonds and fine jewelry since 1983, approached us to address challenges with their extensive product catalog. With over 300,000 unique diamonds, maintaining accurate and synchronized data across suppliers was critical for their operations and customer satisfaction.
Since 2016, we've partnered with Yadav Jewelry, evolving their digital presence and operations, culminating in a fully automated inventory management system and a cutting-edge e-commerce platform redesign in 2023.
The Challenge:
- Outdated inventory management: Manual updates led to errors, delays, and stock inaccuracies.
- Limited supplier integration: Data synchronization with suppliers was time-consuming and inefficient.
- Suboptimal user experience: An outdated interface negatively impacted conversions and complicated the customer journey.
Our Solution:
- Automated Inventory Management: Integrated supplier APIs and scheduled XLS uploads to enable real-time inventory updates, eliminating manual errors.
- Enhanced Security and Payment Integration: Integrated payment gateways (Authorize.net, PayPal, Affirm) and fortified transaction security with Signifyd for fraud prevention.
- E-Commerce Platform Redesign: Developed a new website from scratch using NextJS and Spree Commerce, with an optimized UI/UX to boost conversions.
- Streamlined Supplier Management: Built a custom system to automate inventory updates, pricing adjustments, and product detail synchronization for over 300,000 diamonds.
The Results:
- 95% reduction in inventory errors with real-time updates.
- 30% increase in conversion rates due to improved UX/UI.
- Significant time savings by automating manual processes.
- Enhanced transaction security to build customer trust.
You can browse the live site at www.yadavjewelry.com
Conclusion:
Our collaboration with Yadav Jewelry has transformed their operations, enabling them to scale efficiently while providing a superior customer experience.
If your business faces similar challenges, contact us today to explore how we can streamline your operations and increase your sales.
Technical Description of Work Performed
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Technical Details (click to toggle):
Technologies Implemented:
- Spree Commerce: Headless e-commerce platform based on Ruby on Rails for managing the e-commerce backend.
- NextJS: React-based framework for creating a dynamic, server-rendered front-end.
- PostgreSQL: High-performance relational database management system.
- TailwindCSS: Modern CSS framework for rapid UI/UX development.
- DigitalOcean App Platform: Used for deploying a containerized, serverless infrastructure with a scalable database cluster.
- CloudFlare: For enhanced performance optimization and security via Workers.
Key Features Delivered:
- Inventory Management System:
- Automated synchronization with supplier systems via APIs and scheduled XLS uploads.
- Real-time updates for over 300,000 products, ensuring accuracy and efficiency.
- E-Commerce Platform Enhancements:
- Redesign of the platform with responsive UI/UX optimized for mobile and desktop users.
- Integration of Affirm, Authorize.net, and PayPal for seamless checkout experiences.
- Supplier Management Automation:
- Developed custom tools for automating pricing, stock adjustments, and catalog updates.
- Migrated from Walmart API to Google Merchant Center for better reach and visibility.
- Customer Engagement Tools:
- Integrated Calendly for appointment scheduling to offer personalized consultations.
- Deployed Intercom for live chat and enhanced customer support functionalities.
- Security and Fraud Prevention:
- Implemented Signifyd for risk scoring and fraud detection during transactions.
- Added firewalls and 3D Secure authentication to enhance security.
