The logo as a witness of our evolution
The last 15 years, we set out to constantly improve our methodologies and invest on the development of our team, this has lead to bigger goals and an innovative culture ready to go for new challenges.
The old logo has been accompaining us since Serfe was a startup leading by a group of computer engineering students, up to now that we are a company made up of more than 30 professionals related to IT technology and design.
Together with this evolution, we have changed the architecture of the logo. We have chosen a more fresh and dynamic style, using an attractive color palette to identify ourselves. We left the complex morphology of the previous one, in order to simplify its lines and reduce the level of representation, obtaining a more natural shape within its strong geometric aspect. We retain the typographic font of our logo, but with subtle corrections that improve the optical appearance of the composition.
The end result is a more concrete logo, with visual impact and intense colors that strengthens and emphasizes its presence.
We want to celebrate this evolution launching this new logo, which reflects our present: a mature company with a solid work team, with the ability to work on large projects in a fluent way, with high efficiency and methodologies constantly improving.
We take this opportunity to thank our customers for trusting us and for supporting Serfe’s evolution during these years.