We have redesigned our logo

07 August 2019 Published in Blog

Our brand has been going along with us for more than 15 years. It has been a witness of our growth and quality improvements that we have been experiencing during these years.

Along with our human component, it is the most important resource that our company has. It identifies us, it is a reflection of who we are, of our values and represents us in communication with our clients and the rest of the community.


The logo as a witness of our evolution

The last 15 years, we set out to constantly improve our methodologies and invest on the development of our team, this has lead to bigger goals and an innovative culture ready to go for new challenges.

The old logo has been accompaining us since Serfe was a startup leading by a group of  computer engineering students, up to now that we are a company made up of more than 30 professionals related to IT technology and design.

Together with this evolution, we have changed the architecture of the logo. We have chosen a more fresh and dynamic style, using an attractive color palette to identify ourselves. We left the complex morphology of the previous one, in order to simplify its lines and reduce the level of representation, obtaining a more natural shape within its strong geometric aspect. We retain the typographic font of our logo, but with subtle corrections that improve the optical appearance of the composition.

The end result is a more concrete logo, with visual impact and intense colors that strengthens and emphasizes its presence.


We want to celebrate this evolution launching this new logo, which reflects our present: a mature company with a solid work team, with the ability to work on large projects in a fluent way, with high efficiency and methodologies constantly improving.

We take this opportunity to thank our customers for trusting us and for supporting Serfe’s evolution  during these years.

Serfe info(at)serfe.com https://www.serfe.com/images/serfe_logo_text.png https://www.serfe.com/images/serfe_logo_text.png FALUCHO 2032, S3016LDB, SANTO TOME, SANTA FE, ARGENTINA 1-305-5375397